Last night saw a first for the Irish media industry with #SportsJOELive airing on and’s Facebook and Twitter pages. The 45 minute programme featured sports legends Ronan O’Gara and Andy Reid. You can find out more by reading our previous article “A Step in the Right Direction by Maximum Media“.

Of course the Engager team were monitoring every move closely to see how this new form of broadcast would tally with traditional TV broadcasting. Fan-favourite Gogglebox Ireland also aired last night on TV3 so we have taken both engagement data-sets from the Engager platform to find out exactly how #SportsJOELive did on Twitter!

If you would like to gain access to full audience insights across Facebook and Twitter just contact a member of our team for a demo.