There is no doubt that in Ireland, watching TV has always been a social experience. Even before the arrival of the internet people would gather around to tune in with their friends and families, discussing what they were viewing. While “watercooler moments” (where those significant moments in TV broadcasting are discussed the next day in the workplace or home) still exist, they have altered slightly. The conversations still happen; however, many of them have moved online. In many ways, social media has become the digital water cooler.
With this is mind TAM Ireland are now working with Engager. Engager’s innovative software mines the world’s top social media APIs and uses AI and TV industry-specific machine learning technology to rank the engagement, reactions and sentiment of Irish TV audiences.