Big Data

TAM Ireland – Engager Social Charts – 5th-11th February 2018

By | Big Data, Broadcast Ratings, Data Analytics, Digital Ratings, Television Ratings | No Comments

There is no doubt that in Ireland, watching TV has always been a social experience. Even before the arrival of the internet people would gather around to tune in with their friends and families, discussing what they were viewing.  While “watercooler moments” (where those significant moments in TV broadcasting are discussed the next day in the workplace or home) still exist, they have altered slightly. Read More